Rolls Royce: “Bespoke“ the Phantom
Cyrielle Anne Renault le 21/10/2010(in motorlegend.com), translation by Miss VIP
“This year the Fair Sharjah celebrated its 10th anniversary. Rolls Royce has benefited from this event in Dubai to present the new version “Bespoke“ the Phantom.
Recall that the UAE is the largest market for Rolls Royce. The new version of the Phantom is rather discreet. The head of an eagle and the solid gold are absent, cons by two new exterior colors are emerging: the brown sand and blue “metallic Arabian. “ The interior decoration was inspired by the architecture in Eastern carpets and marquetry.
The visitors of the Mondial de l’Automobile in Paris were able to admire this version alongside the model presented in Pebble Beach and 3 Phantom Oriental. Customizing high-end vehicles allows the brand to renew without having to create new models. A lucrative market for British manufacturer.”
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