Classima collection, pre-SIHH photo, illustration credit.

Home Baume & Mercier is known for excellence since long in the environment the Haute Horlogerie and naturally finds its place at the HISS.

This is one reason why we chose it as the subject of this second section. You will discover at the end of the story the last reason, a little patience …
We take the opportunity here to locate a few reference points that a real saga:

Baume family from Franche-Comte, moved to Switzerland, at a place called Wood Farm, Jura, in 1542, probably driven by the troubled times of that era.

This family is transmitted through successive generations the art and traditions until the birth of the brand in 1830 by Pierre Joseph Celestin Baume, an unusual personality and especially his brother Louis Victor. Already, they express the desire to design watches for uncompromising work as perfect as possible, as Lepine caliber cylinder escapement.

Then a man his mark on the house to associate his name to a company already renowned for his enthusiasm and value Paul

Tchereditchenko said Mercier, of Russian origin, naturalized Swiss. In 1920, the grand-son of the founder, William Baume and Paul Mercier join permanently. In 1921, Baume & Mercier gets the stamp of Geneva by the Higher Committee for Geneva Watchmaking sign of consecration.

In 1948, the Marquise was born, a model lighthouse for decades, from the shape of bracelets Creole line and elegance have made it a success.

In 1964, the number of gold symbolized by the letter Phi, becomes emblematic of the brand,becoming registered property.

1971: The Tronosonic first tuning fork watch.

1987: the Linea model, now a classic among classics.

And finally, the Hampton, which is a landmark among ladies watch, inspired by the region of the Hamptons, the United States, whose classic 8811 shows an address of the Year this spring, the year of the celebration of the 180th Anniversary House Baume et Mercier

Baume et Mercier then in November 2010 a bet, to appoint ambassadors among the Facebook community to represent the HISS, showing a willingness to deal directly with his followers, admirers and customers in a more personal leveraging new technologies to ensure a close contact.

Miss VIP, among others will join this innovative communication, in terms that you will discover shortly.

So also in terms of thanks that this article was designed, in wishing the best show possible for a brand that combines elegance, tradition and innovation.