Florence is a city with a prestigious past, which speaks for itself.

City Art, trading, refinement amidst an exceptional natural setting, Florence has created magnificent buildings, with impressive architecture, great men have hatched in Florence: Leonardo da Vinci, Dante, and as the Medici more …

It is within this enchanting city that held the conference for the development of synergies minds for Art and the economic influence of Florence and Tuscany.

Over Santa Croce Group Baglioni was the host, and a host how prestigious. Is it necessary to recall that he won two Resorts Awards 2010 …

Channel: www.baglionihotels.com

The theme flowed source.Il therefore was entitled “Excellence Florentine”
His goal: Make the week after Florence Event”2010”and analyze how to value even more in the eyes of the public value of the tourist city of Florence in anticipation of the 2012 edition.

I, Pierre-André Dumont, have had the honor of being invited as a representative of the Guild VIP Services, a concept and a philosophy that could not find no echo in this cultural and historical context.

I was first impressed by the level of contacts present. Any meeting organizer knows how together an audience and speakers from different backgrounds as political, economic and cultural development is always an exercise that requires great organization and a highly developed sense of touch.

The first challenge was largely met by Marcello Zeppi and his team, event organizer and head of the agency event CITM

So we had the pleasure to listen carefully Niccolo Manetti director General of the foundation Florence took care of the realization of Florence”2010”, an event that brought together about 150 events a week in the city and which has displaced nearly 100,000 visitors from all over Europe during the month of November, to attend. A success which shows that talented initiatives still face a very good response.

We also had the pleasure of discovering a new technology product Uffizi”Touch”, created by the Company Centrica directed by Marco Cappellini

Which allows a virtual tour of a museum, and discover the works are on display while viewing a historical diary of the work and history of its author. All this in very high definition on a touch screen!

A remarkable tool in the service of art as it allowed visitors to World Expo 2010 Shanghai to discover the works exhibited at the Museums of Florence, enhance its cultural and artistic heritage, which for the Chinese is an asset , given the sophistication of their civilization.

It is indisputable that the Sino-Florentine will do that even more fruitful in the future.

The entire audience as indeed passionate presentation of the product and its very high tech. (Find it on www.centrica.it)

During this event, I had the pleasure of meeting Mr. Tonino Lamborghini also, son of famed automotive designer, who had the intelligence to be able to preserve and enhance the dream of his father, do join a large group, the best way to ensure the continuity of the requirement named Lamborghini.www.lamborghini.it

In a shrewd businessman, Mr. Tonino Lamborghini Lamborghini declined to name several ways either through the High Technology, Luxury Hospitality:

From Phone to 2,000 Euros perfume through fashion, restaurants and a hotel chain, the most representative is none other than future Lamborghini Elettra Residence in the residential compound of Dubai Sports City. (Find out where http://www.lamborghini.it/cgi-bin/press/4/tl_elettra_residence.pdf)

And always taking care that his name be attached to products that can not accept that as an adjective Excellence.

His presentation allowed us to show potential developments of an iconic brand and its considerable contribution to the local economy.

Other players gave us their experiences and their vision of excellence Florentine Niccolo and Giusto Manetti Manetti Battiloro at the head of a company that has mastered a skill and the declining values in all forms of gold foil, food ancient, architecture, through gastronomy.

Its proximity to arts and crafts helped us better understand the issues in which are the first line of master craftsmen of a historic city like Florence which has a rich heritage and makes a point of honor to preserve it. (See: http://www.manetti.it/web/)

Another of those who defended the subject with passion was Enrico Marinelli ,who runs the equivalent of”Colbert”Italian for human values in the world of luxury and brands.

It was a day in any case rich in experience exchange and which also allowed the Guild vipservices””to report to the Florentine economy class and to engage its key stakeholders.

As part of this reflection on the actions of Florence and its future goals, it is interesting to note the unity of all backgrounds present political, economic and cultural. All agreeing to defend the assets of their city, their region and of course their country.

The old adage “Union is Strength” was so well illustrated here …

In any case an excellent example that comes to give us the Florentines through this event which also involved players from other countries in the world of art through the Director of the European Council of the Arts ( CEA) and for France and the Representative of England.

Finally, we must thank those responsible for the Baglioni hotel chain that hosted the event and the quality of reception and service was exemplary in every respect:

Eugenio Rigo – General Manager Relais Santa Croce Florence and Luca Magni – Brand and Communication Director of Baglioni Hotels Group

See more illustrations: click here