This morning at 9:30, Miss VIP was among the invited bloggers selected to attend a preview at the press conference Baume et Mercier, live, the SIHH 2011.

Why this resolutely innovative communication and closer to the new social networking website?

I remind you that this mark is very proud to have surpassed the 100,000 fans on his Facebook page.

First, as explained Alain Zimmerman, brand Baume & Mercier vehicle since 1830, and references an image of togetherness, sharing and a way of life, closer to customers in their lives, their desires and memories, so in the light of these words, one can not help thinking that:

Perhaps this is what some media have forgotten the danger of becoming impersonal, being too “professional“ or formatted?

At least that is where we adhere to the words of Alain Zimmerman.

So the CEO of Baume and Mercier offers a philosophy of true believers in the brand, such as the Hamptons in his view, convey and embody the idea.

“Life is about moments. “

It shows us a beautiful video presentation of a father with his two children playing, a mother reading nestled in a cozy sofa, a Linea wrist and back on the beach, a couple, a wood fire Wholefamily in the quiet starry night in the Hamptons. Aesthetically perfect.

Then Laura Evanno presents the new Baume & Mercier.

The House relies on references and strong watch not hiding and trying to represent sublime classic elegance perfect, which is indeed the case.

In the words of Alain Zimmerman, here, not “arrogance or blingbling”, there is no profusion of crystal or diamond or enlarged size of the timepiece, mechanics remains an invoice impeccable technique and the line has nothing to chance, we reinterpret the fundamentals, making them more still perfectible, that is called Alexandre Peraldi, the conceptual master, a “design code “.

Baume & Mercier has chosen to honor three collections of its flagship models, Capeland, Linea and Classima as flags of their identity and their excellence.

Capeland, which has existed since 2003, is based on a model 1948, freely reinterpreted with chronograph, here it just makes the finest, from 44 to 42 mm, purifying it, it has a sapphire crystal, leaving the transparent caseback to better see the mechanism perforated like a jewel.

.

.The chronograph is a La Joux-Perret.

As you can see, there are two distinct styles, steel or red gold.

Since the beginning,the name caught my attention.

Capeland Why? In reference to Cap from South Africa, and its luxurious properties, its beautiful landscapes, perhaps, since afrikaneer it means Land of Cape Town, the spirit of adventure, and a continent that is begins to truly realize the endless possibilities …

The models presented at the SIHH, in two versions: the Flyback Chronograph Capeland 42mm, available in red gold or steel, automatic mechanism, with a black or brown alligator strap.

You can admire here the mechanism behind its case transparent.

Regarding the Linea collection, which I mentioned in my previous article, there is a sewage line already very feminine and delicate this brand icon.

If one were to compare this model to a perfume, it would probably be the original number 5 by Chanel or Lanvin Arpèges, an absolute elegance

Here we find several variants: 27mm or 32 mm quartz clock with possibility.

Two interchangeable straps are optional, satin or calf leather, marking the delicacy of the subject, considered a jewel adorning the delicate wrist sober.

.In addition, there is no need to arm themselves to “manicure“, as admitted by Baume & Mercier, for a change of mood, desire, place …

And height of prestige, to meet the most exacting, Baume & Mercier has added “a self-winding mechanical version for its model of 32 mm with sapphire crystal and mother of pearl dial Bezel set with 42 diamonds and bonds attachment bracelet set with 36 diamonds totaling 1.4 carats. “(in puristspro.com).

For Models Collection Classima, we see the same desire to satisfy the strongest of purists.

This collection, born in 2003, is presented in two versions:

This one in red gold, double time and power reserve, reference 1040.

Here are the technical references provided by Baume & Mercier at the press release.

Movement: mechanical with automatic winding, caliber Soprod 9035, Côtes de Genève decoration

Functions: hours, minutes, seconds, dual time and power reserve

Case: 39mm in diameter, 18-carat red gold, sapphire glass, water resistant to 30m

Dial: black, guilloche line, roman numerals and applied

Strap: alligator black buckle

Here view to back to admire the movement

Another version is called the Classima Jumping Hour, found the Caliber Dubois Deprz 14400, which allows to find on the dial the minute hands, seconds at 6 o’clock and jumping hours.

This edition is limited to 500 copies and just like the red gold model, will be available for sale in autumn 2011

I also lets you watch specifications:

Movement: mechanical self-winding Dubois Depraz 14400, decorated “Côtes de Genève“

Features: jumping hour, minute hands, seconds at 6h

Dial: silver guilloche barley grain, black Arabic numerals and appliqué index riveted

Case: polished steel, 42 mm in diameter, open back, sapphire crystal, water resistant to 30m

Strap: black alligator, triple folding clasp adjustable

Reference: 10039.

I think you have understood, and I was seduced by the live presentation of the team Baume etMercier, and by the models, and the only thing we hope to VIP Blog, is that Baume Merciersurprise us soon with a new collection that combines beauty and technique, keeping thetimelessness its own, this elegant, whatever you really want it to become dominant in the watch,without which one can not speak Luxury and high-end.

And innovative communication of this prestigious house, preferring the simplicity and warmth, we could not steal, all being in agreement with the Guild VIP Services.

Sources photos:Baume&Mercier Press

puristspros.com